SAP unveiled on Tuesday the first in a new generation of business software products that focus on ease of use, borrowing tools that have drawn hundreds of millions of users to Google .

The German company is the world’s biggest maker of business management software and, while analysts generally praise its broad line of products for their deep functionality and analytical abilities, they say they are difficult to use.

SAP Vice President Ian Kimbell demonstrated the first in a new line of software dubbed SAP CRM 2007 at a conference attended by some 500 industry analysts and customers in Boston. “It didn’t look like SAP,” said Daryl Ganas, director of sales and marketing operations for Intel , one of several companies that has helped SAP test the software. “It felt and looked to me like something my sales people would use,” he said in an interview

The software can be customized by each user with as much flexibility and ease as one might be able to customize an iGoogle page, or myYahoo page, officials with SAP said.

They said SAP plans to roll out versions of software other than customer relationship management, or CRM, though they declined to discuss the timetable.

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